Business English for Careers

Market Leader is a five-level business English course designed to bring the real world of international business into the business English classroom. It has been developed in association with the Financial Times newspaper. The ML books are designed for students preparing for a career in business, or by those already working who want to improve their English communication skills. Each Course Book provides approximately 90 - 120 hours of class work. Market Leader includes recent ideas from the world of business. Each unit is topic-based and features regular role plays and company case studies. Students are encouraged to use their own experience and opinions to maximize involvement and learning.

The course book provides the main part of the teaching material, divided into topic-based units. The topics have been chosen following research among teachers to establish which are the areas of widest possible interest to the majority of their business English students.

The Course Book provides input in reading, speaking and listening, with guidance for writing tasks. Every unit contains vocabulary development activities and review of essential English grammar. There is a focus on key business functions, and each unit ends with a case study enabling students to practise language they have worked on during the unit.

A typical unit consists of the following sections:

Starting up
Students have the opportunity to think about the unit topic and to exchange ideas and opinions with each other and with the teacher. There is a variety of stimulating activities such as answering quiz questions, reflecting on difficult decisions, prioritizing options and completing charts. Throughout, students are encouraged to draw upon their life and business experience.

Vocabulary
Essential business vocabulary is presented and practiced through a wide variety of creative and engaging exercises. Students learn new words, phrases and collocations, and are given tasks which help to activate the vocabulary they already know or have just learnt. A Vocabulary File at the end of the book gives students the opportunity to revise core vocabulary from the Course Book units under topic headings. There is further vocabulary practice in the Practice File.

Discussion
There are a number of discussion activities which are designed to build up students confidence in expressing their views in English and to improve their fluency. Discussion topics include: ‘Talk about your favourite brands’, ‘Rank a list of unethical activities’ and ‘Discuss the importance of cultural awareness in business’ (Market Leader Intermediate) among many others.

Reading
Students read new articles from the Financial Times and other business sources. They develop their reading skills and acquire essential business vocabulary. The texts provide a context for language work and discussion later on in the unit.

Listening
The authentic listening texts are based on interviews with business people and experts in their field. Students develop listening skills such as prediction, listening for specific information, and note-taking.

Language Review
These sections develop students’ awareness of the language problems common to their level of English. They focus on accuracy and knowledge of key areas of grammar. Students can use the Grammar reference at the end of the Course Book and there is further practice in the Practice File and in the Business Grammar and Usage book.

Communication Skills
This section helps learners to develop their communication skills in the key business areas of presentations, meetings, negotiations, telephoning and social English. Each section contains a Useful Language box which provides students with the support and phrases they need to carry out the business tasks in the regular role play activities.

Case study
The Market Leader case studies are linked to the business topics of each unit. They are based on realistic business problems or situations and encourage students to use the language and communication skills they have developed while working through each unit. They give students plenty of opportunities to practise speaking, listening, reading and writing skills in realistic contexts. Each case study ends with a follow-up writing task. These tasks reflect the real world of business correspondence and will also help those students preparing for Business English exams. A full writing section is provided in the Market Leader Practice File.

Review units
Each review unit is designed to recycle and revise material covered in the preceding Course Book units.

Practice File
This gives extra practice in the areas of grammar and vocabulary, together with a complete section in business writing. In each unit students work with text models and useful language, then do a writing task to consolidate the learning. The practice File provides regular self study pronunciation work (with an audio CD and exercises), and a valuable Business English survival language section.

Audio materials
All the listening activities from the Course Book (interviews with business practitioners) and the Practice File (pronunciation exercises) are available on cassettes and audio CDs, depending on users' preference.

Test File
A free Test Master CD ROM provides an entry test, some progress tests and an exit test, which reviews the work done throughout the course.

Video
The Market Leader Videos offer students the opportunity to see the Business English they have been studying presented in real context, and the situations and characters in the films also enable them to gain an insight into business issues and working relationships. Each video is accompanied by a set of photocopiable worksheets and a transcript.

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