Twitter ESL Education Links
Learn the English language FREE with Twitter updates.
Twitter is a free micro-blogging service.
You can set up a free twitter profile and follow all the updates.
You can ask questions and get answers.
Here are several ESL English as a Second Language Education Twitterers you can follow to
Study or Practice English.
Start Now - set up your free user profile - Go to all of the above - click follow
It is easy and you can study and practice your English Free.
Send me a message - say hello
ESL in Canada Social Media Marketing Programs
Advertise on Twitter and drive business growth and sales 140 characters at a time.
Reach the right audience by targeting based on interests, geography, gender, device,
or users similar to your followers. In addition, maximize the relevancy of your
message by targeting by keywords in people’s Tweets.
People come to Twitter for human connection, self expression and content discovery. They
come to connect with brands and learn about new products and services. Follow these simple
best practices to ensure your brand's organic content engages followers and drives the
most impact in the Twitter timeline.
SOLIDIFY BRAND POSITIONING
Clarify your brand purpose and de?ne the value your products and services deliver to consumers every day. Infuse
that value into your content strategy to make messaging work harder. Is your brand inspiring, witty or
playful? Determine how brand personality drives word choice. Identify key words and phrases to incorporate
into copy with consistency.
KNOW YOUR AUDIENCE
Leverage Twitter’s audience insights to understand the demographic pro?le and
passion points of your followers. Use these insights to inform key content themes and ideas.
De?ne 3-5 strategic territories or themes to structure your content plan. Organize ideas and assets using these content
pillars. Examples: Inspiration, Education, Products as proof points.
CREATE CONTENT PILLARS
Identify personal moments to connect to (eating, getting ready) as well as larger
cultural events your brand can authentically tap into. Use videos, GIFs, photos and
emojis to draw consumers in and slow down the speed of the feed. Tweets with videos and
photos drive 310% higher engagement rate vs. Tweets with text only
START WITH STORIES (VIDEO)
Pull people and celebrities forward into the ?rst few frames to increase opt-in by 2x
USE HASHTAGS TO DRIVE DISCOVERY
Use campaign hashtags to make content searchable and discoverable. Use cultural
hashtags to tap into trends or enter recurring cultural conversations like #motivationmonday.
Tweet 3 times per day to optimize organic reach of your followers - While corporate businesses typically shut down
on the weekends, remember that your consumers are always on.
CRAFT SHORT, CONCISE COPY
Tweets with under 100 characters drive signi?cantly higher
engagement than those over 100.4 Use concise copy, especially when coupled
with media rich Tweets.
Consumers come to Twitter for direct access to brands. Be responsive to
questions, comments and criticisms. To avoid long exchanges, direct unhappy
customers to a private resolution.
Respond to consumer advocates in an authentic way through @mentions or ?
Retweets. Celebration of consumers will drive advocacy, loyalty and earned
Access the Tweet activity dashboard to evaluate the best content based on
engagement metrics. Conduct quarterly audits to identify the attributes of most
engaging content. Use the quick promote feature to boost content with paid media.
Social Media Marketing Program Contact Form
Link to ESL in Canada Social Media Marketing Program Registration Form
You can also send us a question or request to eslincanada (at) gmail (dot) com.
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